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Maximum Environmental Good
Everything we do – every partnership we make and every action we take – is measured in terms of Maximum Environmental Good (MEG).
Our guiding principles
As we work towards a healthier earth, we are committed to evaluating our projects and solutions with our Maximum Environmental Good (MEG) framework.
We invest in analysis, testing and research of all our work to refine our ideas, designs and models, to ensure they always have the maximum environmental impact on the planet.
We invest in analysis, testing and research of all our work to refine our ideas, designs and models, to ensure they always have the maximum environmental impact on the planet.
This considers the impact of our actions on people, animals and nature, and enables us to benchmark against the 17 UN Sustainable Development Goals (SDGs).
Be part of the solution
